中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
The influence of opinion leaders and the type of posted information on the following behavior of Weibo users

文献类型:会议论文

作者Ren, Bojuan1,2; Zhou, Jie1,2
出版日期2023
会议名称ACM International Conference
会议日期2023
会议地点不详
通讯作者邮箱zhou, jie
DOI10.1145/3613944.3613958
页码88-96
英文摘要

Opinion leaders' comments frequently shape public opinion, even dictate users' choices and behaviors, and effect the depth and scope of social event communication. Understanding how to effectively guide opinion leaders in communicating public opinion is crucial for information control. This paper divides Weibo opinion leaders into four groups according to their authority based on trait professionalism and topic professionalism, including trait professional topic professional, trait professional topic nonprofessional, trait nonprofessional topic professional, and trait nonprofessional topic nonprofessional. Subjective information based on personal experience and objective information based on facts make up the two types of information that opinion leaders shared. The first phrase involved gathering 319 tweets on Weibo from various opinion leaders on seven trending topics and analyzing users' following behavior (retweeting, commenting, and liking). Findings showed that opinion leaders with professional traits who offered fact-based, objective information on their professional topics, and opinion leaders with nonprofessional traits who posted subjective information based on personal experience, would attract the most following behavior. We discovered that users' following behaviors were influenced by both the authority of opinion leaders and the type of information they shared. The results can offer advice and new perspectives on how to use opinion leaders on Weibo for information guide and be further applied to effective policy implementations for program management.

收录类别EI
会议录ACM International Conference Proceeding Series
语种英语
源URL[http://ir.psych.ac.cn/handle/311026/46805]  
专题中国科学院心理研究所
作者单位1.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China
2.Institute of Psychology, Chinese Academy of Sciences, Beijing; 100101, China
推荐引用方式
GB/T 7714
Ren, Bojuan,Zhou, Jie. The influence of opinion leaders and the type of posted information on the following behavior of Weibo users[C]. 见:ACM International Conference. 不详. 2023.

入库方式: OAI收割

来源:心理研究所

浏览0
下载0
收藏0
其他版本

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。