Data association is at the core of many computer vision tasks, e.g., multiple object tracking, image matching, and point cloud registration. however, current data association solutions have some defects: they mostly ignore the intra-view context information; besides, they either train deep association models in an end-to-end way and hardly utilize the advantage of optimization-based assignment methods, or only use an off-the-shelf neural network to extract features. In this paper, we propose a general learnable graph matching method to address these issues. Especially, we model the intra-view relationships as an undirected graph. Then data association turns into a general graph matching problem between graphs. Furthermore, to make optimization end-to-end differentiable, we relax the original graph matching problem into continuous quadratic programming and then incorporate training into a deep graph neural network with KKT conditions and implicit function theorem. In MOT task, our method achieves state-of-the-art performance on several MOT datasets. For image matching, our method outperforms state-of-the-art methods on a popular indoor dataset, ScanNet. For point cloud registration, we also achieve competitive results.