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Who sets prices better? The impact of pricing agents on consumer negative word-of-mouth when applying price discrimination

文献类型：期刊论文

作者Wang, Jinwei2,3,4; Zhou, Zhihua3,4; Cao, Shuting3,4; Liu, Lei3,4; Ren, Jianrong3,4; Morrison, Alastair M.1
刊名TOURISM MANAGEMENT
出版日期2025-02-01
卷号106页码:15
关键词Algorithmic pricing Price discrimination Tourist behavior Brand management Implicit personality NWOM
ISSN号0261-5177
DOI10.1016/j.tourman.2024.105003
英文摘要Price discrimination often results in negative emotional experiences for price-disadvantaged consumers. Building on affective events theory, the impact of different pricing agents (algorithms vs. humans) on the negative wordof-mouth (NWOM) was investigated for price-disadvantaged consumers through seven experiments (n = 2080) and a single-paper meta-analysis. The findings revealed that algorithmic pricing led to lower NWOM among consumers. Further analysis suggested that the impact occurs through the sequential mediation of psychological contract violation and cynicism psychology. Additionally, relationship norms and implicit personality moderated the influence of pricing agents on NWOM. This research provides marketing communication strategies for tourism enterprises utilizing algorithmic pricing to mitigate consumer NWOM when implementing price discrimination strategies.
WOS关键词PSYCHOLOGICAL CONTRACT BREACH ; RELATIONSHIP NORMS ; IMPLICIT THEORIES ; ATTITUDES ; CYNICISM ; ANTECEDENTS ; INFORMATION ; FRAMEWORK ; FAIRNESS ; CHOICE
资助项目National Natural Science Foundation of China[42371267] ; Shandong Province Humanities and Social Sci-ences Joint Fund Project[2023-LHYM-01] ; Excellent Young Talents Program of Beijing International Studies University[BJTD22A002] ; Graduate Scientific Research Program of Beijing Inter-national Studies University
WOS研究方向Environmental Sciences & Ecology ; Social Sciences - Other Topics ; Business & Economics
语种英语
WOS记录号WOS:001283593100001
出版者ELSEVIER SCI LTD
资助机构National Natural Science Foundation of China ; Shandong Province Humanities and Social Sci-ences Joint Fund Project ; Excellent Young Talents Program of Beijing International Studies University ; Graduate Scientific Research Program of Beijing Inter-national Studies University
源URL[http://ir.igsnrr.ac.cn/handle/311030/207214]  
专题区域可持续发展分析与模拟院重点实验室_外文论文
通讯作者Wang, Jinwei
作者单位1.Univ Greenwich, Greenwich Business Sch, Sch Management & Mkt, London, England
2.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing 100101, Peoples R China
3.Res Ctr Beijing Tourism Dev, Beijing 100024, Peoples R China
4.Beijing Int Studies Univ, Sch Tourism Sci, 1 Dingfuzhuang Nanli, Beijing 100024, Peoples R China
推荐引用方式
GB/T 7714		 Wang, Jinwei,Zhou, Zhihua,Cao, Shuting,et al. Who sets prices better? The impact of pricing agents on consumer negative word-of-mouth when applying price discrimination[J]. TOURISM MANAGEMENT,2025,106:15.
APA Wang, Jinwei,Zhou, Zhihua,Cao, Shuting,Liu, Lei,Ren, Jianrong,&Morrison, Alastair M..(2025).Who sets prices better? The impact of pricing agents on consumer negative word-of-mouth when applying price discrimination.TOURISM MANAGEMENT,106,15.
MLA Wang, Jinwei,et al."Who sets prices better? The impact of pricing agents on consumer negative word-of-mouth when applying price discrimination".TOURISM MANAGEMENT 106(2025):15.

入库方式： OAI收割

来源：地理科学与资源研究所

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