Consumer perceptions of pre-prepared food safety risks: evidence from survey experiments
文献类型：期刊论文
| 作者 | He, Qizheng5; Zhao, Yannan3,4; Sun, Yong1,6; Ji, Haifeng2 |
| 刊名 | JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE
 |
| 出版日期 | 2025-11-11 |
| 卷号 | N/A |
| 关键词 | food safety new media pre-prepared food risk communication risk perception survey experiment |
| ISSN号 | 0022-5142 |
| DOI | 10.1002/jsfa.70307 |
| 产权排序 | 2 |
| 文献子类 | Article ; Early Access |
| 英文摘要 | BACKGROUND Food safety is fundamental to human health, and recent incidents involving pre-prepared food have eroded consumer confidence. This study examines how the risk communication medium shapes consumer perceptions of pre-prepared food safety risks, and through what mechanisms and boundary conditions. We implement a 2 (risk communication medium: new media vs. traditional media) x 2 (consumption promotion context: strong vs. weak) between-subjects survey experiment, and test the mediating role of food safety awareness and the moderating effect of promotion intensity.RESULTS (i) Exposure via new media produces a significantly stronger positive effect on consumer perceptions of pre-prepared food safety risks than traditional media. (ii) Food safety awareness partially mediates the relationship between risk communication medium and perceived safety risks. (iii) Under a strong consumption promotion context, the indirect effect of new media on perceived safety risks through food safety awareness is stronger than under a weak promotion context.CONCLUSION The media environment and promotion intensity jointly shape consumer perceptions of pre-prepared food safety risks. By clarifying the direct and indirect pathways from new media exposure to risk perceptions, this study advances understanding of consumer risk perceptions in the nascent pre-prepared food sector and responds to timely practical needs. Policy implications include: strengthening guidance and regulation of risk information on new media platforms; incorporating consumer education to enhance food safety awareness; and aligning promotional practices with public health objectives - together supporting a sustainable regulatory framework for the sector's future development. (c) 2025 Society of Chemical Industry. |
| URL标识 | 查看原文 |
| WOS关键词 | SOCIAL AMPLIFICATION ; PUBLIC PERCEPTIONS ; CONSUMPTION ; DISEASE ; IMPACT |
| WOS研究方向 | Agriculture ; Chemistry ; Food Science & Technology |
| 语种 | 英语 |
| WOS记录号 | WOS:001611325400001 |
| 出版者 | WILEY |
| 源URL | [http://ir.igsnrr.ac.cn/handle/311030/217665]  |
| 专题 | 区域可持续发展分析与模拟院重点实验室_外文论文 |
| 通讯作者 | Sun, Yong |
| 作者单位 | 1.Guangzhou Univ, Inst Rural Revitalizat, Guangzhou, Peoples R China; 2.Shandong Univ, Sch Business, Weihai, Peoples R China 3.China Int Engn Consulting Corp, Beijing, Peoples R China; 4.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing, Peoples R China; 5.Wuhan Univ, Sch Sociol, Wuhan, Peoples R China; 6.Guangzhou Univ, Sch Publ Adm, Guangzhou 510006, Peoples R China; |
| 推荐引用方式 GB/T 7714 | He, Qizheng,Zhao, Yannan,Sun, Yong,et al. Consumer perceptions of pre-prepared food safety risks: evidence from survey experiments[J]. JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE,2025,N/A. |
| APA | He, Qizheng,Zhao, Yannan,Sun, Yong,&Ji, Haifeng.(2025).Consumer perceptions of pre-prepared food safety risks: evidence from survey experiments.JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE,N/A. |
| MLA | He, Qizheng,et al."Consumer perceptions of pre-prepared food safety risks: evidence from survey experiments".JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE N/A(2025). |
入库方式： OAI收割
来源：地理科学与资源研究所
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