Quality, reliability, and dissemination of lung cancer information on short-video platforms in China: a cross-platform content analysis of TikTok, Kwai, and Rednote
文献类型：期刊论文
| 作者 | Zheng, Xiaoran2; Li, Qiankuan2; Jin, Lu3; Shi, Kaihang4; Deng, Mengqi1 |
| 刊名 | FRONTIERS IN PUBLIC HEALTH
 |
| 出版日期 | 2025-12-01 |
| 卷号 | 13页码:18 |
| 关键词 | lung cancer digital health social media health communication short-video health information quality |
| DOI | 10.3389/fpubh.2025.1683561 |
| 通讯作者 | Zheng, Xiaoran(15233626599@163.com) ; Deng, Mengqi(112021040261@mail.ccmu.edu.cn) |
| 英文摘要 | Background: Short-video platforms have become major sources of health information in China, influencing public awareness and health behavior. However, the quality and dissemination patterns of lung cancer-related content across different platforms remain unclear. This study aimed to evaluate the informational quality, reliability, and engagement patterns of lung cancer short videos on three leading Chinese platforms. Methods: We conducted a comprehensive cross-sectional content analysis of 1,288 lung cancer-related videos retrieved from TikTok, Kwai and Rednote. Video quality was systematically evaluated using a multidimensional toolkit, including the Journal of the American Medical Association (JAMA) benchmark criteria, Global Quality Scale (GQS), modified DISCERN (mDISCERN), and the Patient Education Materials Assessment Tool (PEMAT-U/A). We analyzed heterogeneity and correlations of quality and engagement metrics (likes, comments, shares, collections) across platforms, creator types, content themes, and presentation formats. Results: Overall information quality was suboptimal (Median JAMA = 2; Median GQS = 3). Significant heterogeneity (p < 0.001) was found, with TikTok demonstrating the highest quality, while Kwai exhibited the lowest quality but high engagement. Videos by physicians and news agencies demonstrated significantly higher reliability, understandability, and actionability than those by non-professional creators (p < 0.001). Disease knowledge videos-particularly those focusing on prevention, definitions, and risk factors-exhibited superior quality compared to personal experience or metastasis-related content. Expert monolog videos were the most common and effective presentation format. Engagement did not align linearly with quality. Patient vlogs and metastasis-related videos achieved higher interaction rates despite lower accuracy, indicating a "quality-engagement paradox." Weak-to-moderate positive correlations were found between GQS and engagement, while PEMAT-A was negatively correlated with likes and comments. Conclusion: Marked disparities in the quality and dissemination of lung cancer-related short videos exist across Chinese platforms. Professional, evidence-based content enhances reliability, whereas emotional and visually driven content drives engagement. Strengthening algorithmic governance, metadata transparency, and expert involvement-alongside audience-centered, evidence-informed communication-may enhance the educational value and public health impact of short-video platforms. |
| WOS关键词 | INTERNET |
| 资助项目 | National Health Commission Capacity Building and Continuing Education Center[GWJJMB202510022104] |
| WOS研究方向 | Public, Environmental & Occupational Health |
| 语种 | 英语 |
| WOS记录号 | WOS:001639208500001 |
| 出版者 | FRONTIERS MEDIA SA |
| 源URL | [http://119.78.100.183/handle/2S10ELR8/322417]  |
| 专题 | 中国科学院上海药物研究所 |
| 通讯作者 | Zheng, Xiaoran; Deng, Mengqi |
| 作者单位 | 1.Capital Med Univ, Dept Biochem & Mol Biol, Beijing Key Lab Tumor Invas & Metastasis, Beijing, Peoples R China 2.Handan Fukang Hosp, Handan, Peoples R China 3.Chinese Acad Sci, Shanghai Inst Mat Med, Zhongshan Inst Drug Discovery, Zhongshan, Guangdong, Peoples R China 4.Chengde Med Univ, Affiliated Hosp, Dept Dermatol & Venereol, Chengde, Hebei, Peoples R China |
| 推荐引用方式 GB/T 7714 | Zheng, Xiaoran,Li, Qiankuan,Jin, Lu,et al. Quality, reliability, and dissemination of lung cancer information on short-video platforms in China: a cross-platform content analysis of TikTok, Kwai, and Rednote[J]. FRONTIERS IN PUBLIC HEALTH,2025,13:18. |
| APA | Zheng, Xiaoran,Li, Qiankuan,Jin, Lu,Shi, Kaihang,&Deng, Mengqi.(2025).Quality, reliability, and dissemination of lung cancer information on short-video platforms in China: a cross-platform content analysis of TikTok, Kwai, and Rednote.FRONTIERS IN PUBLIC HEALTH,13,18. |
| MLA | Zheng, Xiaoran,et al."Quality, reliability, and dissemination of lung cancer information on short-video platforms in China: a cross-platform content analysis of TikTok, Kwai, and Rednote".FRONTIERS IN PUBLIC HEALTH 13(2025):18. |
入库方式： OAI收割
来源：上海药物研究所
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