From quality to quantity: The role of common features in consumer preference
文献类型：期刊论文
| 作者 | Su, Yin1,2 ; Rao, Li-Lin1; Li, Xingshan1; Wang, Yong1; Li, Shu1
|
| 刊名 | JOURNAL OF ECONOMIC PSYCHOLOGY
 |
| 出版日期 | 2012-12-01 |
| 卷号 | 33期号:6页码:1043-1058 |
| 关键词 | Common features Cancellation-and-focus model Equate-to-differentiate approach Eye-tracking Attribute-based strategies |
| ISSN号 | 0167-4870 |
| 产权排序 | 1 |
| 通讯作者 | Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, 4A Datun Rd, Beijing 100101, Peoples R China. |
| 英文摘要 | Although previous studies of consumer choice have found that common features of alternatives are cancelled and that choices are based only on unique features, a recent study has suggested that common features are canceled only when they are irrelevant in regard to all unique features. The present study hypothesized that the role of a common feature in consumer choice depends on its quantity as well as its quality. Experiments 1 and 2 tested this hypothesis and the equate-to-differentiate account by varying the quality and the quantity of common features. Experiment 3 examined the cognitive process that was proposed to serve as the mechanism for the common feature effect using eye-tracking methodology. This study provided further insight into conditions when the cancellation-and-focus model applies. Study results revealed an attribute-based tradeoff process underlying multiple-attribute decision making, and suggested an avenue through which marketers might influence consumer choices. (C) 2012 Elsevier B.V. All rights reserved. |
| 学科主题 | Social psychology |
| 收录类别 | SSCI |
| 原文出处 | http://ac.els-cdn.com/S0167487012000712/1-s2.0-S0167487012000712-main.pdf?_tid=67f1806c-b280-11e4-af20-00000aacb361&acdnat=1423722709_63443a467315ff3e18d79ccebb4e1b61 |
| 语种 | 英语 |
| WOS记录号 | WOS:000312229600002 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/12825]  |
| 专题 | 心理研究所_中国科学院行为科学重点实验室 |
| 作者单位 | 1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing 100101, Peoples R China 2.Chinese Acad Sci, Grad Univ, Beijing 100101, Peoples R China |
| 推荐引用方式 GB/T 7714 | Su, Yin,Rao, Li-Lin,Li, Xingshan,et al. From quality to quantity: The role of common features in consumer preference[J]. JOURNAL OF ECONOMIC PSYCHOLOGY,2012,33(6):1043-1058. |
| APA | Su, Yin,Rao, Li-Lin,Li, Xingshan,Wang, Yong,&Li, Shu.(2012).From quality to quantity: The role of common features in consumer preference.JOURNAL OF ECONOMIC PSYCHOLOGY,33(6),1043-1058. |
| MLA | Su, Yin,et al."From quality to quantity: The role of common features in consumer preference".JOURNAL OF ECONOMIC PSYCHOLOGY 33.6(2012):1043-1058. |
入库方式： OAI收割
来源：心理研究所
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