Experience Reverses the Red Effect among Chinese Stockbrokers
文献类型：期刊论文
| 作者 | Zhang, Tengxiao; Han, Buxin
|
| 刊名 | PLOS ONE
 |
| 出版日期 | 2014-02-24 |
| 卷号 | 9期号:2页码:1-4 |
| ISSN号 | 1932-6203 |
| 英文摘要 | Recent research has shown that the color red influences psychological functioning. Red is hypothesized to be linked to aggression and danger in evolution, and these links are enhanced by culture-specific uses of red. Thus, color meanings are thought to be grounded in biologically based proclivities and learned associations. However, to date, there has been no direct evidence for the influence of experience on the red effect. This study focused on whether experience could change the psychological effects of the color red. In the context of the Chinese stock market, contrary to the meaning generally associated with red as negative and green as positive, red represents a rise in stock price and green stands for a decrease. An experiment using a 262 between subjects factorial design demonstrated that red (compared with green) impaired Chinese college students' performance on an IQ test (in accordance with the red effect), but the opposite effect was found among stockbrokers. These results provide direct evidence of learned color meanings, in support of the general model of color effect. |
| 收录类别 | SCI |
| 语种 | 英语 |
| WOS记录号 | WOS:000331880700023 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/13446]  |
| 专题 | 心理研究所_中国科学院心理健康重点实验室 |
| 作者单位 | Chinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, Beijing 100101, Peoples R China |
| 推荐引用方式 GB/T 7714 | Zhang, Tengxiao,Han, Buxin. Experience Reverses the Red Effect among Chinese Stockbrokers[J]. PLOS ONE,2014,9(2):1-4. |
| APA | Zhang, Tengxiao,&Han, Buxin.(2014).Experience Reverses the Red Effect among Chinese Stockbrokers.PLOS ONE,9(2),1-4. |
| MLA | Zhang, Tengxiao,et al."Experience Reverses the Red Effect among Chinese Stockbrokers".PLOS ONE 9.2(2014):1-4. |
入库方式： OAI收割
来源：心理研究所
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