Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect
文献类型：专著章节, 文集论文
| 学科主题 | 工业与组织心理学 |
| 作者 | Haotian Zhou1,2; Xiaolan Fu1
|
| 发表日期 | 2007 |
| 出处 | Human-Computer Interaction. Interaction Design and Usability |
| 其他责任者 | Julie A. Jacko |
| 页码 | 340-349 |
| 出版者 | Springer Berlin Heidelberg |
| 出版地 | Berlin |
| 关键词 | user experience aesthetics beauty affect affective priming |
| 产权排序 | 1 |
| 英文摘要 | This study sought to test the often-taken-granted assumption about the causal relationship between the aesthetic quality of products and user affect by using affective priming paradigm. The results showed that when beautiful web-pages were used as primes, the discrepancy between the response latencies to positive target and negative targets was larger than when the primes were ugly-webpage. A parallel pattern was obtained when pleasant pictures and unpleasant pictures were used as primes. Such findings supported the hypothesis that visual Gestalt of products can lead to affective change independent of reflective beauty judgment. The possibility of employing affective priming procedure to measure product beauty is also discussed in the light of the experiment results. |
| 语种 | 英语 |
| 源URL | [http://ir.psych.ac.cn/handle/311026/14274]  |
| 专题 | 心理研究所_中国科学院心理研究所回溯数据库(1956-2010) |
| 作者单位 | 1.State Key Laboratory of Brain and Cognitive Science, Institute of Psychology Chinese Academy of Science, Beijing 100101, China 2.Graduate School, Chinese Academy of Science, Beijing 100101, China |
| 推荐引用方式 GB/T 7714 | Haotian Zhou,Xiaolan Fu. Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect. 2007. |
入库方式： OAI收割
来源：心理研究所
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