Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis
文献类型：期刊论文
| 作者 | Liang, Yunji1,2; Zheng, Xiaolong3 ; Zeng, Daniel Dajun2,3; Zhou, Xingshe1; Leischow, Scott James4; Chung, Wingyan5
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| 刊名 | SCIENTIFIC REPORTS
 |
| 出版日期 | 2015-06-19 |
| 卷号 | 5 |
| 英文摘要 | Social media is becoming a new battlefield for tobacco "wars". Evaluating the current situation is very crucial for the advocacy of tobacco control in the age of social media. To reveal the impact of tobacco-related user-generated content, this paper characterizes user interaction and social influence utilizing social network analysis and information theoretic approaches. Our empirical studies demonstrate that the exploding pro-tobacco content has long-lasting effects with more active users and broader influence, and reveal the shortage of social media resources in global tobacco control. It is found that the user interaction in the pro-tobacco group is more active, and user-generated content for tobacco promotion is more successful in obtaining user attention. Furthermore, we construct three tobacco-related social networks and investigate the topological patterns of these tobacco-related social networks. We find that the size of the pro-tobacco network overwhelms the others, which suggests a huge number of users are exposed to the pro-tobacco content. These results indicate that the gap between tobacco promotion and tobacco control is widening and tobacco control may be losing ground to tobacco promotion in social media. |
| WOS标题词 | Science & Technology |
| 类目[WOS] | Multidisciplinary Sciences |
| 研究领域[WOS] | Science & Technology - Other Topics |
| 关键词[WOS] | INFORMATION-TRANSFER ; WEB 2.0 ; SMOKING ; YOUTUBE ; MEDIA ; OBESITY ; DYNAMICS ; EXPOSURE ; VEHICLE ; RISK |
| 收录类别 | SCI |
| 语种 | 英语 |
| WOS记录号 | WOS:000356533200001 |
| 公开日期 | 2015-09-22 |
| 源URL | [http://ir.ia.ac.cn/handle/173211/7919]  |
| 专题 | 自动化研究所_复杂系统管理与控制国家重点实验室_互联网大数据与安全信息学研究中心 |
| 作者单位 | 1.Northwestern Polytech Univ, Sch Comp Sci, Xian 710072, Shaanxi, Peoples R China 2.Univ Arizona, Dept Management Informat Syst, Tucson, AZ 85721 USA 3.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing, Peoples R China 4.Mayo Clin, Coll Med, Scottsdale, AZ USA 5.Stetson Univ, Sch Business Adm, Dept Informat & Decis Sci, DeLand, FL USA |
| 推荐引用方式 GB/T 7714 | Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,et al. Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis[J]. SCIENTIFIC REPORTS,2015,5. |
| APA | Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,Zhou, Xingshe,Leischow, Scott James,&Chung, Wingyan.(2015).Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis.SCIENTIFIC REPORTS,5. |
| MLA | Liang, Yunji,et al."Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis".SCIENTIFIC REPORTS 5(2015). |
入库方式： OAI收割
来源：自动化研究所
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