机构

• 自动化研究所 [12]

采集方式

• OAI收割 [12]

内容类型

• 会议论文 [8]
• 期刊论文 [4]

发表日期

• 2018 [3]
• 2017 [4]
• 2016 [2]
• 2015 [3]

学科主题

筛选

浏览/检索结果: 共12条，第1-10条 帮助 条数/页： 5101520253035404550556065707580859095100 排序方式： 请选择题名升序题名降序提交时间升序提交时间降序作者升序作者降序发表日期升序发表日期降序 A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文  OAI收割 INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140 作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue   |  收藏  |  浏览/下载：41/0  |  提交时间：2018/09/20 Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment   A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文  OAI收割 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51 作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang   |  收藏  |  浏览/下载：44/0  |  提交时间：2018/09/20 Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding   The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文  OAI收割 IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592 作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan   |  收藏  |  浏览/下载：26/0  |  提交时间：2018/09/20 Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization   Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets 会议论文  OAI收割 Jinan, China, Oct. 20-22, 2017 作者:  Qin, Rui;  Yuan, Yong;  Ni, Xiaochun;  Wang, Fei-Yue   |  收藏  |  浏览/下载：49/0  |  提交时间：2017/12/29 Real Time Bidding  Two-stage Resale Model  Demand Side Platform  Pricing Mechanism  Bidding Mechanism   Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets 会议论文  OAI收割 Banff, Canada, Oct. 5-8, 2017 作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue   |  收藏  |  浏览/下载：30/0  |  提交时间：2017/12/29 Header Bidding  Real Time Bidding  Ad Exchange  Stochastic Optimization Model  Risk Level   Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文  OAI收割 Banff, Canada, Oct. 5-8, 2017 作者:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue   |  收藏  |  浏览/下载：32/0  |  提交时间：2017/12/29 Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization   Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文  OAI收割 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83 作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong   |  收藏  |  浏览/下载：34/0  |  提交时间：2017/09/21 Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment   Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文  OAI收割 Budapest, Hungary, Oct. 9-12, 2016 作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue   |  收藏  |  浏览/下载：21/0  |  提交时间：2018/01/04 Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment   Exploring Optimal Frequency Caps in Real Time Bidding Advertising 会议论文  OAI收割 USA, 2016 作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue   |  收藏  |  浏览/下载：31/0  |  提交时间：2017/09/21 Real Time Bidding  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  Computational Advertising   A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文  OAI收割 Fuzhou, China, Dem. 11-13, 2015 作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin   |  收藏  |  浏览/下载：24/0  |  提交时间：2016/06/20 Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing