中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
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CAS IR Grid
机构
自动化研究所 [6]
采集方式
OAI收割 [6]
内容类型
期刊论文 [5]
会议论文 [1]
发表日期
2017 [1]
2014 [3]
2012 [2]
学科主题
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Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets
期刊论文
OAI收割
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:
Yong Yuan
;
Fei-Yue Wang
;
Daniel Zeng
  |  
收藏
  |  
浏览/下载:26/0
  |  
提交时间:2017/11/07
Bid Inflation
Competitive Preference
Sponsored Search Advertising (Ssa)
Upper Bound Nash Equilibrium (Ubne).
A new stochastic budget distribution model with random demands
会议论文
OAI收割
Chengdu, China, June 24-28, 2014
作者:
Qin, Rui
;
Yuan, Yong
;
Li, Juanjuan
;
Rui Qin
  |  
收藏
  |  
浏览/下载:30/0
  |  
提交时间:2016/06/20
Budget Distribution
Budget Demand
Stochastic Strategy
Budget Constraints
Search Advertising
Interactive ads recommendation with contextual search on product topic space
期刊论文
OAI收割
MULTIMEDIA TOOLS AND APPLICATIONS, 2014, 卷号: 70, 期号: 2, 页码: 799-820
作者:
Wang, Jinqiao
;
Wang, Bo
;
Duan, Ling-yu
;
Tian, Qi
;
Lu, Hanqing
收藏
  |  
浏览/下载:32/0
  |  
提交时间:2015/08/12
Video advertising
Video analysis
Visual-textual search
Budget Planning for Coupled Campaigns in Sponsored Search Auctions
期刊论文
OAI收割
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
;
Zeng, Daniel
收藏
  |  
浏览/下载:36/0
  |  
提交时间:2015/08/12
Advertising campaigns
budget planning decision analysis
online advertising
operations research in marketing
optimal control
sponsored search
sponsored search auctions
Co-evolution-based mechanism design for sponsored search advertising
期刊论文
OAI收割
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:
Yuan, Yong
;
Zeng, Daniel
收藏
  |  
浏览/下载:77/0
  |  
提交时间:2015/08/12
Sponsored search advertising
Mechanism design
Co-evolutionary simulation
Niche-based evolution
Pure-Strategy Nash Equilibria of GSP Keyword Auction
期刊论文
OAI收割
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:
Li, Linjing
;
Zeng, Daniel
;
Zhao, Huimin
收藏
  |  
浏览/下载:39/0
  |  
提交时间:2015/08/12
Keyword Advertising
Stability
Generalized Second-Price
Sponsored Search
Nash Equilibrium