中国科学院机构知识库网格
Chinese Academy of Sciences Institutional Repositories Grid
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CAS IR Grid
机构
自动化研究所 [33]
地理科学与资源研究所 [2]
心理研究所 [2]
深圳先进技术研究院 [1]
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数学与系统科学研究院 [1]
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OAI收割 [41]
内容类型
期刊论文 [18]
会议论文 [16]
学位论文 [7]
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2022 [1]
2021 [1]
2020 [3]
2018 [2]
2017 [8]
2016 [9]
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学科主题
应用心理学 [1]
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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce
期刊论文
OAI收割
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:
Yang, Yanwu
;
Zhao, Kang
;
Zeng, Daniel Dajun
;
Jansen, Bernard Jim
  |  
收藏
  |  
浏览/下载:26/0
  |  
提交时间:2022/11/21
Online advertising
Electronic commerce
Advertising analytics
Business intelligence
Effects of age on memory for pragmatic implications in advertising An eye movement study
期刊论文
OAI收割
JOURNAL OF PACIFIC RIM PSYCHOLOGY, 2021, 卷号: 15, 页码: 9
作者:
Yu, Jing
;
Peng, Xue-Rui
;
Yan, Ming
  |  
收藏
  |  
浏览/下载:81/0
  |  
提交时间:2021/04/19
advertising
older adult
pragmatic implication
eye movement
The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
期刊论文
OAI收割
SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13
作者:
Cho, Taesoo
;
Cho, Taeyoung
;
Zhao, Guosong
;
Zhang, Hao
  |  
收藏
  |  
浏览/下载:12/0
  |  
提交时间:2021/07/09
golf resort
SNS advertising
online word of mouth
brand price
The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
期刊论文
OAI收割
SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13
作者:
Cho, Taesoo
;
Cho, Taeyoung
;
Zhao, Guosong
;
Zhang, Hao
  |  
收藏
  |  
浏览/下载:11/0
  |  
提交时间:2021/07/09
golf resort
SNS advertising
online word of mouth
brand price
Dynamics of Online Collective Attention as Hawkes Self-exciting Process
期刊论文
OAI收割
OPEN PHYSICS, 2020, 卷号: 18, 期号: 1, 页码: 6-13
作者:
Li, Zhenpeng
;
Tang Xijin
  |  
收藏
  |  
浏览/下载:29/0
  |  
提交时间:2020/05/24
Hawkes self-exciting process
collective attention
novelty decay
herding effect
A hierarchical framework for ad inventory allocation in programmatic advertising markets
期刊论文
OAI收割
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:
Juanjuan Li
;
Xiaochun Ni
;
Yong Yuan
;
Fei-Yue Wang
  |  
收藏
  |  
浏览/下载:32/0
  |  
提交时间:2018/09/20
Programmatic advertising
Ad inventory
Real-time bidding
Private marketplace
Header bidding
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets
期刊论文
OAI收割
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:
Juanjuan Li
;
Xiaochun Ni
;
Yong Yuan
  |  
收藏
  |  
浏览/下载:23/0
  |  
提交时间:2018/09/20
Ad Impression
Publisher
Real-time Bidding
Reserve Price
Revenue Maximization
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets
会议论文
OAI收割
Jinan, China, Oct. 20-22, 2017
作者:
Qin, Rui
;
Yuan, Yong
;
Ni, Xiaochun
;
Wang, Fei-Yue
  |  
收藏
  |  
浏览/下载:34/0
  |  
提交时间:2017/12/29
Real Time Bidding
Two-stage Resale Model
Demand Side Platform
Pricing Mechanism
Bidding Mechanism
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising
会议论文
OAI收割
Banff, Canada, Oct. 5-8, 2017
作者:
Qin, Rui
;
Ni, Xiaochun
;
Yuan, Yong
;
Li, Juanjuan
;
Wang, Fei-Yue
  |  
收藏
  |  
浏览/下载:25/0
  |  
提交时间:2017/12/29
Real Time Bidding
Demand Side Platform
Revenue Model
Two-stage Resale
Strategy Optimization
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets
会议论文
OAI收割
Banff, Canada, Oct. 5-8, 2017
作者:
Li, Juanjuan
;
Ni, Xiaochun
;
Yuan, Yong
;
Qin, Rui
;
Wang, Xiao
  |  
收藏
  |  
浏览/下载:26/0
  |  
提交时间:2017/12/29