Fast Association Rule Mining in CRM
文献类型：期刊论文
| 作者 | Wang FD(王扶东); Li J(李洁); Xue JS(薛劲松); Zhu YL(朱云龙)
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| 刊名 | 中国科学院研究生院学报
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| 出版日期 | 2004 |
| 卷号 | 21期号:3页码:358-365 |
| ISSN号 | 1002-1175 |
| 关键词 | 数据挖掘 关联规则 客户关系管理 |
| 其他题名 | 关联规则快速挖掘在CRM中的应用 |
| 产权排序 | 1 |
| 英文摘要 | The analysis of cross selling is one of the important parts in analytical CRM. We present a constraint based association rules mining algorithm AApriori with the specified antecedent and the constrained consequent. The outcome of this algorithm can help enterprises use selling products to popularize products that are unpopular. At the same time, an algorithm CApriori that the consequent is specified and the antecedent is constraind is presented. It can effectively support enterprises to exploit the market of new products. The evaluation demonstrated that the algorithm AApriori and CApriori could quickly get exact information that the enterprise wants. |
| 语种 | 英语 |
| CSCD记录号 | CSCD:1858146 |
| 资助机构 | supportedbyNationalHigh techR&DPlan( 863 CIMS 2 0 0 1AA414 2 10 ;;2 0 0 3AA413 0 2 1)andNNSF ( 70 1710 43 ) |
| 公开日期 | 2010-11-29 |
| 源URL | [http://210.72.131.170//handle/173321/4381]  |
| 专题 | 沈阳自动化研究所_工业信息学研究室_先进制造技术研究室 |
| 通讯作者 | Wang FD(王扶东) |
| 作者单位 | 1.Shenyang Institute of Automation, Chinese Academy of Sciences 2.Shenyang Institute of Technology |
| 推荐引用方式 GB/T 7714 | Wang FD,Li J,Xue JS,et al. Fast Association Rule Mining in CRM[J]. 中国科学院研究生院学报,2004,21(3):358-365. |
| APA | Wang FD,Li J,Xue JS,&Zhu YL.(2004).Fast Association Rule Mining in CRM.中国科学院研究生院学报,21(3),358-365. |
| MLA | Wang FD,et al."Fast Association Rule Mining in CRM".中国科学院研究生院学报 21.3(2004):358-365. |
入库方式： OAI收割
来源：沈阳自动化研究所
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