The Chinese Loess Plateau (CLP) is the largest area of loess deposits in the world. Loess sediments in the CLP have high scientific value for global climate change research and are also important resources for tourism, especially science-based tourism. Unfortunately, loess conservation and geotourism do not attract much attention from the general public in China. This study briefly introduces the history of geoconservation and geotourism in China and uses Luochuan Loess National Geopark (LLNG) as an example to review problems with the development of geotourism and geoconservation. The main problems identified are inadequate measures to protect the loess geoheritage, a conflict between ecological restoration and scientific observation, ineffective interpretation of geological features for visitors, a lack of an engaging way to exhibit the materials in the Loess Museum and insufficient financial support. We propose new strategies for the sustainable development of LLNG, such as improving infrastructure, improving management actions, planting grass rather than trees for ecological restoration, popularizing science and increasing its practical use, developing a modern geological museum, and integrating the park into a global network of geological parks.