机构

• 自动化研究所 [10]
• 数学与系统科学研究院 [1]

采集方式

• OAI收割 [11]

内容类型

• 期刊论文 [10]
• 会议论文 [1]

发表日期

• 2017 [1]
• 2016 [2]
• 2015 [2]
• 2014 [3]
• 2012 [3]

学科主题

筛选

浏览/检索结果: 共11条，第1-10条 帮助 条数/页： 5101520253035404550556065707580859095100 排序方式： 请选择题名升序题名降序提交时间升序提交时间降序作者升序作者降序发表日期升序发表日期降序 Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文  OAI收割 Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190 作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng   |  收藏  |  浏览/下载：24/0  |  提交时间：2017/11/07 Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).   Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文  OAI收割 INFORMATION SCIENCES, 2016, 卷号: 369, 页码: 674-689 作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel 收藏  |  浏览/下载：37/0  |  提交时间：2016/12/26 Sponsored search  Bid inflation  Evolutionary game theory  Coevolutionary simulation   Reinforcement learning behaviors in sponsored search 期刊论文  OAI收割 APPLIED STOCHASTIC MODELS IN BUSINESS AND INDUSTRY, 2016, 卷号: 32, 期号: 3, 页码: 358-367 作者:  Chen, Wei;  Liu, Tie-Yan;  Yang, Xinxin   |  收藏  |  浏览/下载：27/0  |  提交时间：2018/07/30 advertiser behavior  sponsored search  generalized second-price auction  locally envy-free equilibrium   Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文  OAI收割 IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701 作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing 收藏  |  浏览/下载：28/0  |  提交时间：2015/09/21 Terms-Click-through rate (CTR)  optimal control  polarization  quality score (QS)  sponsored search   Optimal Budget Allocation Across Search Advertising Markets 期刊论文  OAI收割 INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300 作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie 收藏  |  浏览/下载：44/0  |  提交时间：2015/09/17 sponsored search  budget allocation  budget strategy  search markets   A two-stage fuzzy budget allocation model in search auctions 会议论文  OAI收割 Qingdao, China, October 8-10, 2014 作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin   |  收藏  |  浏览/下载：28/0  |  提交时间：2016/06/20 Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso   Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文  OAI收割 INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65 作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel 收藏  |  浏览/下载：31/0  |  提交时间：2015/08/12 Advertising campaigns  budget planning decision analysis  online advertising  operations research in marketing  optimal control  sponsored search  sponsored search auctions   Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文  OAI收割 DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 页码: 105-114 作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel 收藏  |  浏览/下载：14/0  |  提交时间：2015/08/12 Sponsored search auction  Budget adjustment  Continuous reinforcement learning  Dynamic adjustment   Co-evolution-based mechanism design for sponsored search advertising 期刊论文  OAI收割 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547 作者:  Yuan, Yong;  Zeng, Daniel 收藏  |  浏览/下载：73/0  |  提交时间：2015/08/12 Sponsored search advertising  Mechanism design  Co-evolutionary simulation  Niche-based evolution   A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文  OAI收割 IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151 作者:  Yang, Yanwu 收藏  |  浏览/下载：31/0  |  提交时间：2015/08/12 Budget optimization  optimal strategy  search auctions  search engine marketing  sponsored search