机构

• 自动化研究所 [17]
• 地理科学与资源研究所 [4]
• 心理研究所 [2]

采集方式

• OAI收割 [23]

内容类型

• 期刊论文 [18]
• 会议论文 [3]
• 学位论文 [2]

发表日期

• 2022 [1]
• 2021 [1]
• 2020 [5]
• 2018 [2]
• 2017 [1]
• 2016 [1]
• 更多

学科主题

• 社会心理学 [1]

筛选

浏览/检索结果: 共23条，第1-10条 帮助 条数/页： 5101520253035404550556065707580859095100 排序方式： 请选择题名升序题名降序提交时间升序提交时间降序作者升序作者降序发表日期升序发表日期降序 Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文  OAI收割 DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15 作者:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim   |  收藏  |  浏览/下载：38/0  |  提交时间：2022/11/21 Online advertising  Electronic commerce  Advertising analytics  Business intelligence   Effects of age on memory for pragmatic implications in advertising An eye movement study 期刊论文  OAI收割 JOURNAL OF PACIFIC RIM PSYCHOLOGY, 2021, 卷号: 15, 页码: 9 作者:  Yu, Jing;  Peng, Xue-Rui;  Yan, Ming   |  收藏  |  浏览/下载：90/0  |  提交时间：2021/04/19 advertising  older adult  pragmatic implication  eye movement   The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value 期刊论文  OAI收割 SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13 作者:  Cho, Taesoo;  Cho, Taeyoung;  Zhao, Guosong;  Zhang, Hao   |  收藏  |  浏览/下载：19/0  |  提交时间：2021/07/09 golf resort  SNS advertising  online word of mouth  brand price   Uncertainty and Disturbance Estimator-Based Control of a Flapping-Wing Aerial Vehicle With Unknown Backlash-Like Hysteresis 期刊论文  OAI收割 IEEE TRANSACTIONS ON INDUSTRIAL ELECTRONICS, 2020, 卷号: 67, 期号: 6, 页码: 4826-4835 作者:  Yin, Zhao;  He, Wei;  Kaynak, Okyay;  Yang, Chenguang;  Cheng, Long   |  收藏  |  浏览/下载：37/0  |  提交时间：2020/06/02 Routing  Routing protocols  Databases  Servers  Resilience  Advertising  Backlash  flapping-wing aerial vehicle (FWAV)  hysteresis  uncertainty and disturbance estimator (UDE)   The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value 期刊论文  OAI收割 SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13 作者:  Cho, Taesoo;  Cho, Taeyoung;  Zhao, Guosong;  Zhang, Hao   |  收藏  |  浏览/下载：20/0  |  提交时间：2021/07/09 golf resort  SNS advertising  online word of mouth  brand price   A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network 期刊论文  OAI收割 IEEE ACCESS, 2020, 卷号: 8, 页码: 71708-71720 作者:  Zhang, Xun;  Xie, Xiaolan;  Wang, Yuxue;  Zhang, Xiaohu;  Jiang, Dong   |  收藏  |  浏览/下载：24/0  |  提交时间：2021/03/23 Classification algorithms  Neural networks  Prediction algorithms  Roads  Data models  Backpropagation  Advertising  Digital signage  backpropagation algorithms  classification algorithms  geographic information systems   A Digital Signage Audience Classification Model Based on the Huff Model and Backpropagation Neural Network 期刊论文  OAI收割 IEEE ACCESS, 2020, 卷号: 8, 页码: 71708-71720 作者:  Zhang, Xun;  Xie, Xiaolan;  Wang, Yuxue;  Zhang, Xiaohu;  Jiang, Dong   |  收藏  |  浏览/下载：15/0  |  提交时间：2021/03/23 Classification algorithms  Neural networks  Prediction algorithms  Roads  Data models  Backpropagation  Advertising  Digital signage  backpropagation algorithms  classification algorithms  geographic information systems   A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文  OAI收割 INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140 作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue   |  收藏  |  浏览/下载：37/0  |  提交时间：2018/09/20 Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment   A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文  OAI收割 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51 作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang   |  收藏  |  浏览/下载：43/0  |  提交时间：2018/09/20 Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding   Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文  OAI收割 Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190 作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng   |  收藏  |  浏览/下载：21/0  |  提交时间：2017/11/07 Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).